“The Art of Business: Why I Want to be an Artist” Has Arrived!

The new pamphlet is here and book release events are coming soon!

In the metaphorical organizational ecosystem I made up while I was working on The Power of Beliefs in Business, I started to think of beliefs as the “root system” of our lives; culture quickly became “the soil;” hope, “the sun;” the spirit of generosity, I imagined as “water;” purpose I pictured as “air.” In that context, I started to think about new ideas as “seeds.” (If you’d like to see an illustrated draft of the “organizational ecosystem,” email me at ari(at)zingermans(dot)com.) As with agriculture, if you sow a hundred “seeds”/ideas in your “field,” only a limited number will sprout. Since we can’t know in advance which will sprout, we need to plant far more than we’ll actually get to grow. And then, as patiently as we can, watch carefully for those that start to poke their little green leaves out from the soil. Those are the seeds/ideas that we start to nurture, care for, and let grow into something far greater than the tiny seed from which they started. As in nature, no one has control over the outcomes. We can influence, but we can’t impose.

The subject matter of this new pamphlet is one of the ideas that took root. Over the last few years it’s grown into something significant, a concept that I reference regularly when I teach, write, and work. And, really, in every aspect of my life. As you’ll read in the pamphlet, the original idea came to me while I was working on another part of The Power of Beliefs. Eventually, it ended up in the epilogue. But the more I played with it, the more the idea grew. What started as a small seed has evolved into the base of a business and life philosophy.

The Art of Business includes, first, the epilogue from Part 4 of the book. It’s followed by further thoughts; an interview in which I explain what was on my mind on the subject. In the spirit of what I’m writing about, what artist and author Robert Henri called “the Art Spirit,” we’ve worked to make the physical form of the piece particularly special—as unique, creative, art-focused and fun as what I’ve been imagining this approach to business and life would look like in real life.

The cover is letterpress-printed by Michael Coughlin of Letterpress Book Publishing in Minneapolis with care. Mike’s calm, grounded energy, his anarchist beliefs, his passion for old-time printing methods and the beauty of the books he puts out resonate strongly with me.

The beautiful scratchboard illustration on the inside page of the pamphlet is done by our own Ian Nagy. The t-shirt you’ll see in the drawing displays the painting of Patrick-Earl Barnes. I met Patrick-Earl on the street in Soho, in NYC, about 14 years ago and fell in love with his art. I have about 15 of his pieces hanging in my house.

Thanks to everyone who works in the ZCoB, and all of you—our customers and suppliers— for giving me the chance to live and work and learn in such an inspiring, supportive, collaborative, and artistically oriented ecosystem! As Enrique Martínez Celaya says, “A great work of art cannot come from hatred or cynicism…At the heart of great art you will find love and compassion.” I feel very fortunate to be part of ours!

The pamphlet is out NOW at the Deli, Roadhouse, Coffee Company, Zingtrain.com, and here at Zingerman’s Press. And, to add to the mix, we’ve got a few artful kickoff events coming up:

  • Thursday, November 22 (that’s right, Thanksgiving Day), at Fumbally Café in Dublin! (yes, Dublin, Ireland, not Dublin, Ohio!). Info.
  • Friday November 30, early in the morning, at the Roadhouse (we’ll serve Zingerman’s Coffee Company’s Holiday Blend). Info.
  • Wednesday evening December 5 at ZingTrain. Info.

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