Secret #06: Revisiting the Power of Visioning


Excerpted from Zingerman’s Guide to Good Leading, Part 1:
A Lapsed Anarchist’s Approach to Building a Great Business

Visioning is one of the keys to the way we work at Zingerman’s. It’s a Natural Law of Business that organizations with clear and compelling visions of the future are more likely to be more successful. The idea is to begin our work by first figuring out what we want success to look like at a particular point in the future, then work backward to the present.

Not sure if or why you should be creating a vision? In this essay Ari discusses our passion, here at Zingerman’s, for the effectiveness of visioning work.