Secret #14: Why I Want to Finish Third


Excerpted from Zingerman’s Guide to Good Leading, Part 1:
A Lapsed Anarchist’s Approach to Building a Great Business

We use the tools and techniques inspired by Ray Oldenburg’s book The Great Good Place all the time, and with great benefit to all involved. A “third place” is a spot where people in the community casually come together on a consistent basis—a café, a tavern, an ice cream shop. Turning your business into a third place makes it a regular stop for customers, and a fixture in the community. Like most everything else in this book, you’ll see in this essay that the actual work of creating a third place costs next to nothing. When it’s done well, everyone involved wins: the company, the community, the staff, and your co-workers all come out better when they get to be a part of a creative, special third place.

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