Secret #07: Writing a Vision of Greatness


Excerpted from Zingerman’s Guide to Good Leading, Part 1:
A Lapsed Anarchist’s Approach to Building a Great Business

This chapter outlines the basics of writing a vision. It gives some background on the visioning process, why and how it works, and how it’s helped to change our organization for the better. It includes a detailed look at our four elements of an effective vision.